Friday, 31 December 2010
Wednesday, 29 December 2010
Monday, 6 December 2010
Research for my Slogan
I have researched slogans for music magazines in order to decide on a slogan for my music magazine. I have noticed that these slogans are all featured on the cover of the music magazine either above or below the masthead and sometimes as a skyline. Most of these slogans are in black and white so it doesn't draw too much attention away from the masthead, as that needs the most attention on a music magazine cover. All of these slogans are catchy in many different ways; from the use of repetition, alliteration and the shortness of them. Personal terms such as 'your' in 'Blender's slogan 'YOUR MUSIC BUDDY' make the magazine seem personal and like it was made for you. Hyperboles have been used in some of these slogans for example 'THE ULTIMATE GUIDE TO MUSIC' - the word ultimate exaggerates the slogan and makes the magazine look very appealing. Sometimes exclamations have been used to make the magazine seem more exciting. In most of the slogans words relating to music have been used to give an indication of the ideology of the magazine and what it may have to offer. Sometimes when names of the magazine name is made up of letters, what they stand for is featured in the slogan for example with 'NME' and 'AP'.
From this research I have created my slogan, which will be featured in the skyline of my cover spread.
I have used an exclamation to make the magazine appear more excited to read, a hyperbole to exaggerate the good content of the magazine through the word 'best' and I have used capital letters in a sans serif typeface which I noticed all the other slogans had in common, therefore making this successful. I have also used just black and white as this was also popular among the other slogans. I have used the name of my magazine to gain a true brand identity through the name.
Sunday, 5 December 2010
Saturday, 4 December 2010
Thursday, 2 December 2010
Wednesday, 1 December 2010
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