Why is Creating a Brand Identity so Important?

A brand identity is what makes the magazine different from similar products in the media. When making any type of magazine it is important that a strong brand identity is formed.
This is so the magazine has something individual to offer, so that it is recognisable to the audience and reassures them of what the magazine offers - you can't randomly change their brand identity as they would lose their loyal readers as brand identity is set out to please the target audience of the magazine.
It is also important to create a brand identity so the magazine keeps a solid reputation for what it sets out to achieve and the expectations of the magazine. Brand recognition needs to remain constant so that the selling point of the magazine remains consistent.
You can create a brand identity through house colours that fit the certain stereotype of the target audience. For example for a magazine aimed at women, you could include house colours of pink, as this colour would appeal to that target audience and associates with them. You can also create a brand identity through images, typography, language etc.
I will now research further into brand identity by looking at how brand identity has been established in different music magazines.