I have decided on the name 'Clique' for my school magazine, it has connotations of school life and is a short catchy name which I feel would be a success.
To design my masthead I researched the Rules of Typography.
Paul Fenton’s 10 Rules of Typography
1. Use no more than 3 typefaces in a document
2. Always place headlines at the top of the page and in larger font
3. Only use size 10pt or 8pt for body copy
4. A typeface that is not legible is not truly a typeface
5. Use ‘kerning’ which ensures there is equal amounts of white space between each character
6. Use ‘stressing’ discreetly within a text (underline, italic, bold)
7. Only use capitals for whole text body – not individual words
8. Ensure all letters are aligned on a baseline
9. Use ‘flush-left-, ragged-right’ type alignment ( all type sits on left hand margin)
10. Do not make lines too short or too long
But I also learnt that these rules can be broken!
Below I have experimented by sketching possible typefaces I could use for my school magazine masthead. I have followed all of the typography rules, except number 8 where i have broken this rule on my sketch of the multicoloured masthead in which the letters do no align on the baseline to add a quirky effect. I have decided the most successful masthead drawn below is the own featured in red. It has a classy 'business' look, which is well suited for a school magazine.
I have found a similar font on Serif PagePlus and added a drop shadow and border in my chosen house colour to establish a brand identity.
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