In order to assure my music magazine would please my target audience, I did some market reasearch to find out what there views were on what they want to see in a music magazine. I conducted a survey using 'Survey Monkey' and put it on 'Facebook' so my target audience would take it I also conducted a questionnaire. This allowed my to see which colours, prices, genres, models, poses, language etc, were prefered so that I could cater for their needs.
To create a magazine you need to know your target market back to front in order to sell, so I created a reader profile showing what my ideal readers tastes are and the majority of gender and average age etc.
After I made a draft of my features page, I presented it to a small focus group of my target market to see if what I was creating from past market research was pleasing for my target audience. I was then given feedback in order to improve my features page. This was useful as my potential readers could give me their opinion and I could learn from this.
I feel the unique selling point of my magazine is that it is well priced, has a variety of genres and uses a unique house style consisting of more bright house colours of blue and red, and steering away from the classic, red and black music magazine house colours; this makes it appeal more appeal to a . I think my magazine is similar to 'Q' magazine, but uses a mode of address that is more suited to a younger audience, has a cheaper price so is suited to a younger audience making it individual in the market.
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